CHALLENGE TASKS
Pick Your Path
Tech Track

Tech Track

Task 1: Game Discoverability

Steam fails. Indie games with soul get buried. Design an app or service that helps players discover games in a non-standard, unique way. TasteRay API available.

Task 2: Creative-Tech Problem Solving

Pick a creative-tech problem and build a solution.

Example problems:

  • AI consistency across generated elements
  • Tools that help artists, not replace them
  • IP protection in the AI era
  • Reducing AI energy/data consumption
  • Detecting and reducing model bias
  • Or invent your own.

Tech Track Requirements

Submit:

  • 90-second video (Loom/screen recording): problem + solution walkthrough
  • Written description: what you built and how
  • IP note: sources, licenses, tools, security
  • Public source code link

5,000+ participants. 90 seconds = fair judging for everyone. Strong work advances to full review.

Judged on:

Innovation • Impact • Market fit • Technical depth • Quality

Tools: Anything publicly available. Templates OK but document them. Your work should drive it.

Creative Track

Creative Track

Task 1: The Unseen Truth

Choose a phenomenon, process or event that everyone on Earth has heard of. Something we have all learned about, believe in, yet no one has ever truly seen.

It could be the beginning of life on Earth, gravity, photosynthesis, the Big Bang, the discovery of Ozzy Osbourne or anything else that comes to mind.

Try to illustrate it in your own way, in a way no one has ever done before.

Task 2: Reality Remix

Propose an alternative version of something we all take for granted.

For example, that eggs come from chickens, clouds are made of water, we need to sleep half the day and that winter always follows autumn.

Reality can be a bit too tight sometimes.

Or combine both: Show the official story, then your version.

Creative Track Requirements

Any format:

Film • Animation • VR/AR • Interactive • Music video • Game cutscene • Motion graphics • Mixed reality • Experimental

Submit:

  • 90-second video: trailer/highlight OR timecode to your best 90 seconds + 200-word pitch (what we're seeing, why it matters)
  • Written description: concept, approach, challenges (optional), expansion ideas (optional)
  • IP note: assets, licenses, tools/AI models, collaborators
  • Link to full work (if longer than 90s)

5,000+ participants. 90 seconds = fair judging for everyone. Strong work advances to full review.

Judged on:

Originality • Narrative impact • Execution • Vision • Emotional resonance

Tools: Any publicly available creative tool or AI model. Stock/templates OK but document them. Your vision should drive it.

Polpharma Track

Polpharma Track

Virtual Influencer – Polpharma

The Challenge

Create a credible AI influencer who can authentically promote intimate pharmaceutical products that people typically avoid discussing: intestinal parasites, intimate infections, and hair loss.

This isn't about creating another polished digital avatar. It's about crafting a personality so magnetic, so genuine, that people trust them with their most embarrassing health concerns.

Why This Matters

The Product Problem

These pharmaceuticals address real health issues that affect millions, but shame and stigma prevent people from seeking solutions. Traditional advertising fails because it either:

  • Avoids the reality (too sanitized, loses credibility)
  • Overcompensates with clinical language (alienates the audience)
  • Uses fear tactics (increases shame instead of reducing it)

The Opportunity

A virtual influencer with the right personality can normalize these conversations by modeling openness without embarrassment. When done right, humor and authenticity dissolve taboos more effectively than any educational campaign.

Deliverables

Format Requirements

  • Character Setup: Couple or family unit (2+1 or 2+2 configuration)
  • Primary focus: the adult couple/individual
  • Children: background presence only, not main characters
  • This creates relatability for the target demographic while maintaining appropriate boundaries

Visual Approach

  • Natural-looking human, NOT a stylized digital avatar
  • Should feel like a real person you'd follow on Instagram
  • Avoid uncanny valley or obvious CGI aesthetics
  • Professional production quality with authentic feel

Content Tone

Core Values: Casual, humorous, zero taboos – but always tasteful

  • Speak like a trusted friend who isn't afraid of awkward conversations
  • Use humor to disarm, not to mock or diminish
  • Be direct without being crude
  • Normalize without trivializing

Why Personality Is 80% Of Success

The products are inherently embarrassing. Marketing copy won't overcome that barrier. What breaks through shame is character.

People need to feel:

  • "This person gets it and isn't judging me"
  • "If they can talk about this openly, maybe I can too"
  • "They're entertaining enough that I want to listen even about uncomfortable topics"

Without magnetic personality, authentic humor, and genuine warmth, this project becomes just another awkward pharma ad that people scroll past.

Benchmarks & Inspirations

AI Influencer Examples (Technical Reference)

  • @lilmiquela – Pioneer of believable virtual influencers
  • @magazineluiza – Proving AI personalities can build consumer trust
  • @shudu.gram – High production values in digital human creation

Tonal Inspirations (Personality Reference)

International:

  • @elyse_myers (3.2M IG) – Conversational storytelling that makes vulnerable topics feel safe
  • @oloni (186K IG) – Sexual health expert transforming embarrassing topics into viral entertainment
  • @victoriaemes (224K IG) – Making bodily functions funny without losing emotional authenticity

Polish Market:

  • @suchytata – Humorous and shameless approach to daily life
  • @jakobkosel – Casual, no taboos, visually attractive content
  • @sebanojudo – Strong editing, builds trust through production quality

Success Criteria

Your AI influencer succeeds when:

  • Trust Test: Viewers would actually DM them about embarrassing health concerns
  • Share Test: Content is entertaining enough to share despite uncomfortable subject matter
  • Normalization Test: Makes taboo topics feel like regular conversation, not "brave" confession
  • Authenticity Test: Personality feels consistent and genuine, not scripted or corporate

The Golden Rule

Humor and personality attract viewers. Intimate topics require balance between boldness and respect.

You're walking a tightrope: too sanitized and you lose credibility, too crude and you lose trust. The sweet spot is where openness meets empathy – where you can laugh about the awkward reality while honoring that it's genuinely difficult for people.

Stay in good taste. Be the friend who makes embarrassing situations bearable, not the comedian who makes them worse.

This is a challenge for masters of nuance.

Appendix

Sample products to be promoted by the influencer

Polpharma Track Requirements

Any format:

Film • Animation • VR/AR • Interactive • Music video • Game cutscene • Motion graphics • Mixed reality • Experimental

Submit:

  • 90-second video: trailer/highlight OR timecode to your best 90 seconds + 200-word pitch (what we're seeing, why it matters)
  • Written description: concept, approach, challenges (optional), expansion ideas (optional)
  • IP note: assets, licenses, tools/AI models, collaborators
  • Link to full work (if longer than 90s)

5,000+ participants. 90 seconds = fair judging for everyone. Strong work advances to full review.

Judged on:

Originality • Narrative impact • Execution • Vision • Emotional resonance • Authenticity

Tools: Any publicly available creative tool or AI model. Stock/templates OK but document them. Your vision should drive it.